Profile Updates as a Marketing Tool
A powerful method to generate more visibility on LinkedIn is adjusting the professional positions in one’s own profile. By adding additional roles or functions, the network is automatically informed about these changes through a notification to the contacts, which can often be used as an opportunity for congratulations and thus further interactions.
Advantages of Adding New Positions
Adding a new position, such as a new service or product under the existing job title, can help to ensure that these innovations appear prominently in the notifications of contacts. It not only updates the current position but also makes the profile more active and interesting for the network.
Interaction through Smart Chat
Responding to the congratulations and messages that come from other contacts due to the profile update can be efficiently managed using our “Smart Chat” feature. Smart Chat allows responding to a large number of messages simultaneously, which in turn increases the chance to bring up the advertised products or services again in conversation.Write something like: “Thanks for the congratulations, we have worked for months on this new product and created the following benefits… A… B… C, would something like this be of interest to you?”
Optimal Usage Frequency
It is advisable to use this type of update at moderate intervals – ideally about once a month or every two to three months. Too frequent updates might not be shown in LinkedIn notifications and the actual impact may diminish.Setting Up and Maintaining the Profile
To perform such an update, one should first open their own profile, navigate to the area of professional positions, and add a new position via the plus symbol. It is important to choose the company name correctly to create the timeline view. Optionally, media links such as videos or websites can also be integrated to improve the presentation and information transfer.Publication of Changes
LinkedIn also offers the possibility to publish each change in the job title as a post. This should be used to maximize reach within the network and further increase visibility.By skillfully using profile updates on LinkedIn, not only can one better market their own offers, but also significantly increase interactions within the network.