Use case: Marketing events on LinkedIn with CompLeadly

LinkedIn as a Marketing Platform for Events

LinkedIn offers an excellent platform for promoting events and attracting participants. There are two main approaches: through event invitations and direct marketing. Both methods can be effectively used to reach your target audience and increase interest in your event.

Creating an Event on LinkedIn

Firstly, it is advisable to plan the event directly on LinkedIn. This allows the use of LinkedIn's event invitation feature. Creating a LinkedIn event is straightforward: you select the "Plus" symbol under "Events" in the LinkedIn feed and then provide relevant information such as organizer, location (on-site or online), and external links (e.g., to Zoom or your website).

Direct Marketing and Event Invitations with CompLeadly

After creating the event on LinkedIn, you can copy the event's URL into CompLeadly and start a new marketing sequence. You can choose functions like event invitations and campaign messages. Event invitations invite people directly to your event, while campaign messages through direct marketing allow for a more personal approach.

Target Audience Engagement and Message Design

It's important to choose the right target audience and craft an engaging message. Your message should clearly outline the benefits of the event for the recipient, why you are the right expert for this topic, and what the participant can learn and gain. You can use either the LinkedIn event link or the link to your own website for the event.

Considering LinkedIn Restrictions

It's important to remember that LinkedIn users are warned when clicking on external links, which could raise mistrust. Therefore, it's often better to first create a LinkedIn event to bypass this hurdle.

Campaign Optimization

You can set specific conditions under which contacts receive your invitations. Keep in mind that your messages do not collide with other campaigns or follow-up sequences. CompLeadly offers detailed settings for this.

Follow-Up and Acquisition

After the event, you can continue to contact participants to gather feedback or engage them for further conversations. This can be an effective method to foster engagement and acquire potential customers.