Feature Explanation: Connecting on LinkedIn

Introduction

Connecting on LinkedIn is one of the most frequently used features and has a significant impact on your network and reach. You’ve probably already used this feature. This article explains how to effectively use connecting on LinkedIn.
Note
All the functions listed here can be automated with CompLeadly.

How does connecting work?

When connecting, you visit the profile of a person with whom you are not yet connected. You can recognize this because a number like "Two" or "Three" appears next to the name, instead of "One". LinkedIn then offers you the option to send a connection request.

Should you add a message?

When sending a connection request, you can add a message to introduce yourself. However, a commonly recommended approach is not to add a message. The reason is that connection texts often make recipients skeptical and think you want to sell them something. This decreases the likelihood that your request will be accepted.

When a message makes sense

There are exceptions. If you are a well-known person or work for a renowned company like Google, Microsoft, BMW, or Vodafone, it may make sense to add a short message. In such cases, recipients recognize the value of a connection and are more likely to accept the request.

Impact of ignored requests

If your connection request is ignored, LinkedIn counts this and it can negatively impact your profile. LinkedIn follows the guideline that you should only connect with people you know. Although hardly anyone adheres to this, LinkedIn monitors the number of ignored requests.

Managing connection requests

It’s important to keep the number of ignored requests low. You should regularly check who hasn’t accepted your requests and withdraw them if necessary. A period of five days is recommended to decide whether to withdraw a request. This helps to minimize the total number of ignored requests and keep your profile in good standing.

Conclusion

Connecting on LinkedIn is a powerful feature when used correctly. By avoiding messages and carefully managing your requests, you can increase your chances of success and effectively expand your network. Try it out and optimize your connection strategy for better results.

Do you already have a strategy for your next connection requests?