Difference between Opener, Follow-Up, and Campaign Message Features

The Opener Feature

What is the Opener Function?

The Opener Function sends an initial message to all newly added contacts in your network. These opener messages are sent regardless of the target audience and work through the network list chronologically from new to old. This ensures that every new contact receives a welcome message.

How to Find Your Network List

You can find your network list at the following link: LinkedIn Network List.

This list shows all your contacts, and the Opener Function starts with the newest contacts at the top.

Campaign Messages Feature for specific Targeted Audience

Different Messages for Different Target Audiences

If you have different target audiences (e.g., lawyers, doctors, coaches) and each group should receive a different initial message, then you use the Campaign Messages Function. This function allows you to address the needs and interests of different target audiences with tailored messages.

The Follow-Up Function

What is the Follow-Up Function?

The messages from the Follow-Up Function are only sent to contacts who have already been contacted by the Opener Function. This means that follow-ups and openers work together and are used jointly to maintain communication with your contacts continuously.

Follow-Ups for Campaign Messages

If you want to follow up with contacts who have received a campaign message, you can do that too. There are specific instructions that show you step-by-step how to build a Campaign Message Follow-Up Sequence. You can find these instructions here:

Building a Campaign Message Follow-Up Sequence

Conclusion

With the Opener and Follow-Up Functions, you can ensure that you automatically greet all new contacts in your network and then continuously follow up with them.

Use the Campaign Messages Function to send targeted messages to specific audiences.