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Campaign placeholder with CampaignLastTime and desired values

If you use multiple campaign functions, it may be necessary to distribute the sending values evenly. This is where the placeholder CampaignLastTime comes into play in combination with a formula.

Table of Contents

  1. Functionality of CampaignLastTime
  2. Even Distribution Across Multiple Functions
  3. Examples for Different Scenarios
  4. Adjustment of Formulas for More Than Three Functions

1. Functionality of CampaignLastTime

CampaignLastTime is a placeholder that retrieves the highest value from the last 3 days for the respective function. This value serves as the basis for determining how many messages per day are possible.

In combination with a formula, you can use CampaignLastTime to evenly distribute the daily value across multiple campaign messaging functions. To do this, you divide the total value by the number of campaigns and increase it according to your desired growth.

 

2. Even Distribution Across Multiple Functions

If you want to evenly distribute the daily target value across three functions, the general formula is as follows:

General Formula

CampaignLastTime / X +  DesiredIncrease/ X

This means:

• X is the number of campaign functions (e.g., 3 for three functions).

• Desired Increase is the value by which you want to increase the total amount daily.

Each campaign gradually increases the current daily value to its specific target:

• Function 1: Target Value = CampaignLastTime / 3 + Desired Increase / 3

• Function 2: Target Value = CampaignLastTime / 3 * 2 + Desired Increase / 3 * 2

• Function 3: Target Value = CampaignLastTime + Desired Increase

With this distribution, each function contributes only its share to the total value.

 

3. Examples for Different Scenarios

Example: Three Campaign Functions, Desired Increase of 15

Suppose you sent a total of 60 messages yesterday and want to send 15 more today. The target value is 75 messages, evenly distributed across three functions.

The formulas would be:

  • Function 1: CampaignLastTime / 3 + 15 / 3 = 20 + 5 = 25 messages
  • Function 2: CampaignLastTime / 3 * 2 + 15 / 3 * 2 = 40 + 10 = 50 messages
  • Function 3: CampaignLastTime + 15 = 60 + 15 = 75 messages

Result: Each campaign gradually increases the total counter, ensuring that 75 messages are sent in total.

Example: Four Campaign Functions

If you want to use four functions, adjust the formula accordingly:

  • Function 1: CampaignLastTime / 4 + Desired Increase / 4
  • Function 2: CampaignLastTime / 4 * 2 + Desired Increase / 4 * 2
  • Function 3: CampaignLastTime / 4 * 3 + Desired Increase / 4 * 3
  • Function 4: CampaignLastTime + Desired Increase

With this adjustment, the daily value is evenly distributed across all four campaigns.

 

4. Adjustment of Formulas for More Than Three Functions

The general structure remains the same when using more than three campaign functions. You only need to increase the divisor (X) and the multipliers according to the number of functions.

Example: Five Campaign Functions

  • Function 1: CampaignLastTime / 5 + Desired Increase / 5
  • Function 2: CampaignLastTime / 5 * 2 + Desired Increase / 5 * 2
  • Function 3: CampaignLastTime / 5 * 3 + Desired Increase / 5 * 3
  • Function 4: CampaignLastTime / 5 * 4 + Desired Increase / 5 * 4
  • Function 5: CampaignLastTime + Desired Increase

With these adjustments, you can extend the distribution to any desired number of functions.