Own profile
- Change URL on your profile
- Your title image should have the following content
- Offer/value proposition
- Call to action: NOW....
- Your Website and logo
- ➔ Free tool Canva for title image creation
- Profile picture: serious winner photo
- No plain background
- Choose the background image depending on the client (office, gym, etc.)
- Delete former names (maiden name) or long middle names (Customer don't care ;-)
- Insert profile slogan:
- Get your offer to the point
- Insert call to action, e.g. reference to website or contact
- Insert your current position
- Delete training/internship etc.
- Add pronunciation and introduction video in the LinkedIn app
- Add everything possible also in the profile
- Run all training suggestions from LinkedIn
- Fill in contact details
- Useful: Fill in your birthday, so that LinkedIn notices you for your contacts.
- Do also edit your custom button, because the link will be displayed in every chat and post
- Fill About Text
- 3-4 pain points
- Your offer
- Introduce yourself
- 4-5 Benefits for the customer
- Call to Action
- Fill Featured area
- 3 Testemonial Videos
- Interesting articles about you
- or posts
- Create initial 4 posts to fill your profile
- Ideally, you'll create at least 2 posts per week. Structure:
- Gaining attention: Pain/challenge trigger phrase.
- Generate interest: What your solution/product can do and how it will help / benefits etc.
- Trigger Desire:
Free consultation / product demo / provide evidence / testemonials. - Call to Action
- Picture of you
- Fill work experience
- What do you offer
- In addition ...
- The following results will...
You will get... 3-4x more advantages etc. - Insert 2 media data, like
-
- Testimonial Videos
- Interesting articles about you
- 3 Create skills
- Top knowledge to the top
- Ask friends and customers to confirm them
Create company page
- Same cover picture as on your profile
- Profile picture can be your company logo
- Copy the information 1:1 from your private profile
- Post articles on the company profile AND on your personal profile.
This is, gives you more reach than just sharing the posts.
Das ist, gibt dir mehr Reichweite als nur ein reines Teilen der Beiträge.